Natividad Website Rewrite

Natividad Hospital in Salinas, California, underwent a rebrand in 2017-2018. As part of that process, Waltz Creative restructured and redesigned the hospital’s massive website.

I was charged with project managing the restructure, weighing in on the new site architecture, and rewriting the website’s 300+ pages. This involved collecting, cataloging, and auditing all existing material, working with hospital staff to determine what edits were needed, and then crafting new content to meet the website redesign’s goals.

(Note: My work on the website was wrapped up in early 2018, and current content on the website may be different from what I had written.)